To become a growing enterprise with the help of digital is possible by shifting focus and key resources from current cost cutting, and isolated fancy mobile apps, and instead enable all departments to innovate and succeed fast.
It’s challenging to be innovative in large companies having a separate start-up unit located elsewhere, usually in global locations where talent pool expand fast. Venture capital and innovation might not be sufficient alone to turn a large ship. As many companies today with their CDO in place have launched the digital speedboat, however still after 2-3 years the digital projects are not delivering growth as expected by the CEO. Execution is key, and market feedback for each digital product launch.
Most likely digital strategy implementation is lacking, until seamless alignment of business strategy, operations and value chain, organization and customer relationship is mastered. In the end after digital disuption and successful implementation and alignment, ownership is with business unit leads for future digital products and services.
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